วันอาทิตย์ที่ 24 มิถุนายน พ.ศ. 2550

Public Speaking 101: Speaking Secrets of the Superstars

Public Speaking 101: Speaking Secrets of the Superstars
By: Colleen Kettenhofen

"With public speaking, your audience will know if you didn't rehearse." Colleen Kettenhofen
All of us recognize that public speaking ranks among one of the greatest fears for most people. Whether speaking at a meeting or before a group of 400, many people get nervous just anticipating giving a presentation. A comment I frequently hear in my public speaking seminars is, "What's the best way to overcome nervousness and gain confidence with public speaking?" Here are some proven secrets many great public speakers practice:

1. Your audience will know if you're not prepared. They'll pick up on subtle clues in your body language. 95% of your success is determined before the presentation. Rehearsing minimizes 75% of your nervousness. No one likes to rehearse. Instead, see if you can have a friend or colleague videotape you. Yes, I realize no one likes seeing themselves on video either! Still, the camera will be your most objective ally.

2. Once you've fine-tuned your presentation, rehearse and practice in front of family members, colleagues, friends, or a public speaking coach. Ask for honest feedback. What did they like most? What did they think of your energy level, passion and commitment to what you're saying? What do they think could be improved? Also practice in front of a mirror. This will help you rehearse standing up and let you see what needs to be improved. The more you rehearse standing up, and the more familiar you become with your material, the more comfortable you will be with your public speaking. This one tip alone can dramatically improve public speaking skills.

3. Put your presentation as a "rough draft" on a micro cassette recorder. Listen to it while you're driving to and from work, picking up the kids, or driving to the supermarket. I know what you're thinking. "I don't like how I sound on audio tape!" I realize that. But this is a convenient way to learn material quickly. Again, where do you sound convincing, passionate and interesting? What parts of your presentation do you think need work? The audio cassette recorder is another objective ally.

4. Visualize yourself giving a successful presentation. Better yet, if you know the exact room you'll be speaking in visualize that, too. Olympic athletes practice visualization. It works for public speaking as well.

5. To improve public speaking skills, do a dress rehearsal. Before I conduct a keynote speech or breakout session at a conference, I take a peek inside the ballroom. If the room's empty, I'll go in and practice a "dry run." This is something I try to do in full dress rehearsal mode. If the ballroom is being used until morning, I go in that morning.
Rehearsing in the exact room will give you an edge in feeling more comfortable and conquering fear of public speaking. This is one of the biggest public speaking secrets of many great public speakers. Guaranteed! If you're usually presenting in small meetings or groups these same techniques work.

6. Are your notes and visual aids large enough print that you can see them standing up? Your notes should be "fast food for the eyes." Never read your presentation. You're the presenter. Your audience expects you to be the expert. You want that connection with them. A secret to effective public speaking is bonding with your audience through stories, activities, appropriate humor and understanding their needs ahead of time.

7. Stand up when speaking in public. Even if only three people attend, it sends a signal that says, "You're so important that I'm going to stand even for the three of you." According to a University of Minnesota study, when you stand in presenting your ideas, you are more believable, credible and persuasive.

8. Stand "center stage" when presenting your most important point. It grabs the audience's attention. The rest of the time you can move around as long as you aren't nervously pacing like a lion. Again, that's where the videotaping helps!
Visual Aids and Public Speaking: Less is More

9. With public speaking and visual aids, less is more. Don't use more than three or four colors per slide. Otherwise, people start focusing more on color and less on content. Use graphs for sales figures or sets of numbers showing a trend over a period of time. Graphs are pictures that increase retention and comprehension. No more than two or three lines on a graph. Use pie charts for market share, budgets, expenses analysis, income sources and the like.

10. Avoid slides with yellow, pink or orange print. They don't show up well. Dark blue, black or any other dark color is better. White is okay with a darker background. Red stands for negatives like "danger," or "warning." Only use red to indicate problems, your competition, stopping or something similar.

11. Public speaking and eye contact: Approximately three to five seconds of eye contact per person with a small or medium sized group. Many public speakers make the mistake of using their visual aids AS their presentation. A key point in persuading your audience is establishing connection and credibility.

12. What if someone in your audience doesn't like what you have to say because they don't like the product or service you're selling? Or what if you fear public speaking because you often have to deliver bad news? Know and research your audience ahead of time. What will be their biggest objections? THINK AHEAD when planning your presentation how you're going to handle those issues.

13. Never lose emotional control. Often, these difficult people are trying to rattle your cage. They want control. And they want it in front of others. What if they continuously discount what you're saying? Tactfully respond to them at first. After a while, say something like, "You bring up a good point, and yet, due to time constraints see me at the break and we'll discuss that privately." Your audience will be looking to see how you handle the situation.

"When speaking in public, you are your own best visual aid." Colleen Kettenhofen

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How To Write An Article That Will Get Published By Someone Other Than Your Mother!

How To Write An Article That Will Get Published By Someone Other Than Your Mother!
By: Brian Ankner

When writing articles and website content, be sure to have your readers "interest" in mind. Research has proven that the majority of Internet readers are likely to breeze over the content to find the specific information they are searching for and are rarely reading the page from top to bottom.

You should structure good titles, a few subtitles, and use bullet points to assist your readers while they scan your page. Many people simply scan a pages subtitles to quickly determine whether they want to continue reading the article or go on to another page.
Surfers prefer a site laid out like this so that it's easier to use, therefore encouraging them to return to your site regularly in search of more content. The more often your readers come back, the more chances you will have for them to access other affiliate links, adsense ads and pay per lead advertisements.

It is very important to create your articles in a structured manor, or have articles written this way, so your site visitors will not leave your page screaming in pain!
Properly written articles should keep them around long enough to click on something or at least capture their interest long enough for them to understand your brilliance!
Writing your articles in the organized manor as recommended will entertain and encourage your visitors to return thus enabling the full monetization of your site.

Well written content will get some viral action, or word of mouth action. People tell other people about great sites. I am sure you have emailed at least one person with a web address about something you thought was great. This will happen to your content if considerable care has been taken in the structuring and presentation.

If your articles and content are borrowed, poorly structured, rambling, or not quite on topic, bye, bye viral! It will really put a smile on your face when you browse around your favorite social bookmarking site and see that others have bookmarked YOUR site as a "great site". I know I was elated the first time I found three postings of my site in Del.icio.us (and I wasn't the one that posted them!).

Write every article like you mean it, put some heart and soul into it. A little humor helps too. Don't make your content read as if it were a service manual! The most popular sites on the web didn't reach that status by being poorly written or boring. Liven up the party a little. Show some enthusiasm.

If you have absolutely no passion for the subject you are writing the articles for.....it will show. To avoid this I suggest hiring a professional to write your articles and content for you. Ghostwriters get anywhere from $15-$30 per 500-700 word article.

HINT.... hire out multiple articles at once to get a better price provided you have worked with the ghostwriter before and like their writing style. You can negotiate discount for multiples and save up to 20%.

Google has decided that duplicate content will be measured down to the sentence so at all costs avoid duplicate content like the plaque. If you are using an article writing software that goes out on the web and collects sentences from many different articles, you will still have to change a few words in every sentence in order to avoid duplicate content.

In conclusion, write it with passion, keep it upbeat and enthusiastic, KNOW YOUR SUBJECT or hire someone to do your article writing for you. Use free articles from directories for ideas, research or to compliment your level of expertise. Get a free duplicate content checker like dupefreepro.com has to make sure your articles have not been used before and you will receive the rewards of free search engine traffic.

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Can You Trust The Information You Find Online?

Can You Trust The Information You Find Online?
By: Andrea Flint

The internet is currently estimated to consist of around 100 billion pages, with articles and information on absolutely any subject you care to mention. Advanced search technology such as that used by Google and Ask make it easy to find a site or article covering a topic you wish to research, whether it's historical data, medical information, recipes or even just fun stuff like jokes. But can you trust what you read online, and how far should you use the internet as a research tool?

One of the strengths of the internet is that it gives a voice to anyone with access, and through forums and other kinds of site anyone can make their opinion heard. This democratic aspect is also unfortunately one of the web's drawbacks as well, as there are few things to stop anyone publishing information which is inaccurate, outdated, or even flat out deceptive.
For this reason, it's best to take much of what you read online with a pinch of salt. Opinionated people can make a lot of noise, but it's not always those that shout loudest who are the most correct.

Even well respected sites such as Wikipedia need to be treated with a little caution when researching a topic. Owing to the fact that virtually anyone can edit or add a topic, the information found on it isn't necessarily well researched or corroborated, although many fine entries do exist. Wikipedia relies on collaboration to weed out inaccuracy, and while in some categories this works well, in the fiercely commercial areas the provision of accurate information is not necessarily the writer's primary motive for contributing to the site. Conversely, in topics with extreme minority interest, the collaborative aspect can fall apart: there aren't enough readers of a topic to pull it into shape and check the facts.

Add to this the fact that there are millions of commercial sites out there which, while maybe offering good information on their business category, are almost inevitably going to show some sort of bias towards their own company or services rather than being truly impartial.
So, back to the original question: can you trust what you read? So far the answer would appear to be no, but that's not the case. So long as you research a subject properly and read a range of views on a range of sites, you can probably come to a good understanding of a subject with few or no errors or inaccuracies. You just need to remember that publishing a web page doesn't always entail the same level of rigorous fact checking and comprehensive research as traditional journalism aspires to, and the fact that something can be read online doesn't always mean it's true.

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7 Sales Letter Writing Methods Anyone Can Use To Write A Throat Grabbing Sales Letter

7 Sales Letter Writing Methods Anyone Can Use To Write A Throat Grabbing Sales Letter
By: Rasheed Ali

Conceptually, writing a sales letter is one of the most difficult things the average person can try to do when starting any kind of online business.

The thing about it is, when that same person applies these seven tricks, writing a sales letter can become as simple as writing an email to a friend.

Here they are...
1. Read other sales letters. Seems simple enough but countless people I've interviewed over the years have this one fault in common. They don't read other sales letters. It's like trying to ride a bike without ever putting your but on a bicycle and riding it. Is it possible? No, and neither is learning to write a sales letter without reading and understanding how sales letters are written.

2. Swipe other sales letters. I'll probably get a tongue lashing for this but who cares! From junk mail that comes in the form of sales letters or those little booklets are really a sales letter in disguise in the mail you can start a swipe file of your own. Then save all the pages of websites that are trying to sell similar products or even non-similar products. You'll know a sales letter when you see one. Save them on a folder called "Swipes." Read through these and look for language patterns and phrases you can use and edit to suit your product or service.

3. Start Writing headlines. Headlines are the most important elements of any sales message or sales letter. Write between 10 and 50 headlines per sales letter following the A.C.E.S. principle. Attention, Curiosity, Excitement, Specificity. TO learn more about A.C.E.S. search on Google for an article called, "How To Write A Headline That Converts More Visitors Into Customers."

4. Write to a friend. In other words, write your sales letter as if you are writing an emotional letter to your best friend about your product or service. Keep writing and don't stop to correct mistakes until you can't write any longer. If you use informal language, so be it. Anything that makes your sales letter seem more personal will make it more compelling.

5. Write short sentences and paragraphs. Keeping your paragraphs short and simple, will help you to increase the readership of your sales letter. The easier it looks to read the more likely they are to read it and buy your product! People are lazy, make it easy. Please note...I didn't say, make your sales letter short, I said, "keep your sentences short."

6. Use subheads. Subheads are like mini headlines. Heck, many of them ARE in fact headlines that you wrote earlier. Just make sure they work seamlessly with your copy. Subheads are used to break up long copy and drag people deeper into your words. Especially people who are skimming your copy. Online, it is also a way to relax the eye and give your sales letter more 'optical appeal'. Subheads can be compelling statements, confusing statements or positive reinforcing statements about your product or service.

7. Use a P.S. or two at the end of your sales letter. Two of the most important places on any sales letter and the two that get read most often are the headline and the P.S. It seems strange, but the truth is, like I said earlier, "People are lazy!" Many just don't have the time or patience to read your sales letter so they read your Headline and if it's interesting to them, they read your P.S.'s So make sure you restate your offer in your P.S. and you also, apply a scarcity tactic to get your reader to take action immediately.

These seven tricks are by no means an exhaustive list of sales letter writing methods but they can and will help you improve your copy and improve your product sales at breakneck speed. Apply them today and profit fast!

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College essay writing

College essay writing
By: Gabriel Rise-10154

The college essay should not pose a challenge if you have kept up the writing habit after leaving school. The best way to do so is to keep in touch through writing letters. Whether you write with a pen or a mouse the heart of the matter is that if you have kept your thoughts flowing through words, writing a college essay should not pose a problem. Writing involves your style and habit as well as vocabulary. You must have a rich vocabulary bank. For that be a voracious reader. There is no other way of increasing your bank balance of words.

Writing a college essay has become very important because with each passing day gaining entrance into colleges is becoming more and more difficult. The number of seats just cannot cope with the number of applicants. One of the best ways to gain entry is to write a star college essay as part of your application for admission. Usually it should consist of five hundred words. The essay must show why you are different from another. Thus admitting you will bring credit to the institution. A single college essay can be more evocative than marks and grades. It will speak for you and about you.

What will the college essay be about? You might talk about your favourite hobby, a memorable incident in your life or even about your favourite pet. The college essay must capture the attention of the reader. It must be un-put-down-able! Thus the college essay is important right from the starting point of choosing the topic to delivering the goods. Spend a lot of time, say about one to two weeks just thinking of the ideas. In this way you might come across a topic, which you had never thought of before.

Before sitting down to writing the college essay ask yourself some questions. What are your achievements? Do not just narrow it down to those that have got formal recognition – because it is not always the grades and marks that can measure your full potentiality. What seemed to be of no importance today might be the cause of your success tomorrow. In the college essay you must find out the answer to the queries that what is it that distinguishes you from another. Think about the books and movies you love. Any special work of art? Why? The questions and answers will give you the substance of your college essay. Mull over your struggles and how you have sought to overcome them. What was the key to your success or cause of failure? Out of all this will come out your approach or philosophy of life. In this way we are all distinct from one another. Unknowingly, by bringing this out in your college essay you will stand out as an individual.

A college essay is all about your dreams and hopes and what you want to make of this world. The college essay must stand out as a rose in the thorn bush.

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